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NATIONAL AUTOMOTIVE ADVERTISING AGENCY BIGGROSS HONORED AS BUSINESS OF THE YEAR FINALIST
NATIONAL AUTOMOTIVE ADVERTISING AGENCY BIGGROSS COMPLETES BIG MOVE
NEW PAYMENT PROGRAM WITH US BANK
INCREASES DEALER FRONT END GROSSES BY 30%,
DRIVES CLOSING RATIOS OVER 50%
TECHNOLOGY BREAKTHROUGH ALLOWS AUTO DEALERS
TO “CLONE” THEIR CUSTOMERS
MOORE AUTO GROUP HAS MORE AUTOS, GREATER GROUP
AUTO SUCCESS MAGAZINE E-NEWSLETTER
TAMPA BAY BUSINESS JOURNAL: AUTOMOTIVE ADVERTISING AGENCY THROTTLES UP ST. PETE EXPANSION
MOORE AUTO GROUP HAS MORE AUTOS, GREATER GROUP
Cover feature, Decatur Now! July 20, 2007
By Decature Now! staff
The Tony Moore Auto Group has been part of the Decatur landscape area for over 20 years, and lately it’s been gearing up for its next 20 with a new philosophy and a leaner look. Having acquired, over these last two decades, dealerships for Mitsubishi, Subaru, Jeep, Chrysler, Lincoln, Mercury, and Dodge, the Tony Moore Group ha amassed one of the larger new and pre-owned inventories in Morgan County.
Tony Moore himself has long lived in Decatur and played an active role in his community. He’s established as sterling reputation in the area not only as an auto dealer, but as an employer who nurtures long-term relationships. Most of his 100-plus employees have been with the group for more than 10 years.
Last December, Moore took steps to streamline his business. He contracted with OnPoint Dealer Growth Services, of St. Petersburg, Florida, to assess his dealerships and then to lend its expertise to helping manage day-to-day sales and other front-end operations. Joseph Lowrance, Vice President of OnPoint Dealer Growth Services, says “This was a win-win situation for all involved. Mr. Moore had the pieces in place and just needed some fine-tuning. The support and enthusiasm Mr. Moore and his entire staff have shown OnPoint Dealer Growth Services truly has made this the premiere Auto Group in North Alabama.”
OnPoint has worked closely with both salespeople and management to impart a new attitude- a “can-do” mentality. The result has been heightened customer satisfaction coupled with dramatically increased sales. In fact, the Tony Moore Auto Group broke its all-time record in sales in the month of May, and again in June.
Trevon Barnes, Facilitator for OnPoint, had this to say about the experience: “What a great group of sales professionals to teach and train. We (Joseph and I) set some big challenges before them and they responded as professionals do.”
The time they are a-changin’ in the automotive industry, and in that volatile marketplace it’s imperative for dealers to stay ahead of the curve. The realization was what motivated Moore to seek the aid of OnPoint. The company came in for a two-week evaluation in December, and the two parties quickly decided they would make a good match.
As Moore has said more than once, “OnPOint is like the Harvard of the automobile industry – professional in all aspects. That professionalism has spilled over into all areas of my dealerships. The biggest winners from this ongoing partnership are my customers, because their needs are being met”.
A major part of the streamlining process was a physical reorganization of the group. The Buick and GMC lines were jettisoned from the former Tony Moore Buick/GMC/Mitsubishi/Subaru dealership, and the new Tony Moore Mitsubishi/Subaru moved to 2121 Highway 31 South. That address was the former location of Cloverleaf Chrysler, Dodge & Jeep, which moved to a new home at 725 Beltline Road SW. Cloverleaf Lincoln-Mercury, the sister store to the new all-import dealership, is at the same location on Highway 31 South. The new import facility will offer both new and used imports.
OnPoint is on target to help perpetuate Tony Moore’s legacy and longevity in the community for years to come. Having acquired a facelift and elocution lessons, so to speak, the group is eager to show off its new look and its impeccable manners. Moore wants his faithful customers to know how grateful he is, and he wants them all to come in and see the changes that have been made in their behalf, and in response to the changing business climate.
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NATIONAL AUTOMOTIVE ADVERTISING AGENCY BIGGROSS OVERHAULS WEBSITE WITH TELEVISION STAR ADRIENNE JANIC.
FOR IMMEDIATE RELEASE-
For Further Information, Contact: Sean Marra, BIGgross CEO. 727-374-2715
ST. PETERSBURG, FL- National automotive advertising agency BIGgross has a hot new face. Adrienne Janic, co-host of the hit TV show Overhaulin’, is now the company spokesmodel to the agency that has serviced over 5,000 franchised dealerships since 1990, and to the agency’s sister firm, automotive staffed-event company OnPoint.
BIGgross introduced Janic today with the launch of the company’s overhauled websites: biggross.com and onpointstaffedevents.com. Janic guides current customers and prospective clients through the sites to current promotions, company stats and the agency’s numerous automotive advertising innovations. The company websites now bring together computer, television and radio content into fully interactive sites.
After touring the new websites herself, Janic said, “I was blown away. The websites really reflect the company. Fun, great energy, up to date with the latest technology and automotive advertising trends, but most importantly, they get the job done. I love it!”
As part of the new campaign, BIGgross and OnPoint will introduce Janic on rolling billboards at the 2007 NADA convention in Las Vegas, February 3-6. Janic is also featured on the 2007 BIGgross/OnPoint promotional calendar that mailed to 10,000 franchised dealers nationwide earlier this month.
“AJ is perfect for BIGgross and OnPoint. Her talent and personality combined with our products and services in the automotive advertising field creates a powerful brand.” said Sean Marra, BIGgross CEO. “She’s synonymous with the automotive industry. Plus, she’s sophisticated, witty, and a blast to work with. Having AJ represent our company on the web is just the start of it. Get ready to see her on many of our projects this year.”
About BIGgross, Inc.
Throughout its 20-year history, BIGgross, Inc. has been a leader in innovative advertising and marketing solutions to over 5,000 franchised dealerships nationwide, introducing the first fully integrated multi-media events, national special finance marketing, and profitable turn-key events such as Drive $95©. OnPoint, LLC contracts with more than 130 franchised dealers annually to provide 5-day staffed events, dealer management services, training and staffing with guaranteed profits up to $350,000.
About Adrienne Janic, “A.J.”
Before co-hosting Overhaulin’ on TLC, Adrienne Janic, “A.J.” hosted several shows on E! Entertainment. She has been featured in and graced the covers of numerous magazines, including Shape, Maxim and Cosmopolitan. Her print campaigns include Lee Jeans, Bausch and Lomb and Hewlitt Packard. She also worked as a spokesperson for the Coca-Cola company representing Fanta soda. A.J. currently lives in Los Angeles.
Source: BIGgross, Inc. http://www.biggross.com, http://www.onpointstaffedevents.com , http://www.adriennejanic.com
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NATIONAL AUTOMOTIVE ADVERTISING AGENCY BIGGROSS HONORED AS BUSINESS OF THE YEAR FINALIST.
FOR IMMEDIATE RELEASE –
For Further Information, Contact: Eric Gerard, President 727.374.2703
ST. PETERSBURG, FL- National automotive advertising agency BIGgross, Inc. was named by Tampa Bay's leading business publication as a finalist for the prestigious 2006 Business of the Year Awards.
BIGgross, which provides high impact automotive advertising and marketing campaigns to over 200 franchised dealers nationwide, was selected from over 130 entries and received its award on December 7th during a black-tie gala, hosted by the Tampa Bay Business Journal.
The Business of the Year Awards recognize the accomplishments of local businesses based on corporate revenue growth, client acquisition growth, major achievements, charitable contributions, customer satisfaction, and commitment to employees.
"We're very proud to receive this award. It is a reflection of our dedicated employees, our loyal customers, and it really validates our abilities to provide exceptional products and services to our dealers," said Sean Marra, BIGgross CEO.
During 2006, BIGgross increased automotive advertising revenue by 64% and doubled workspace into newly expanded headquarters. BIGgross continued to develop dealer management services and groundbreaking automotive advertising campaigns for franchised dealers nationwide, including new automotive advertising campaigns for national EZ Pay Elite(tm), an innovative finance-assistance service, developed by Mac Baren Financial, which allows businesses to increase unit sales of new vehicles and lower customer payments.
As part of its ongoing service work, BIGgross continued to develop advertising and public relations campaigns for the city of Largo, the Largo Cultural Center, the Greater Largo Library Foundation and Family Resources, Inc., with contributions valued at more than $25,000.
"We're thrilled to receive this distinction. This award really speaks volumes about the quality of our team. I'm confident that we have the most talented and motivated people in the automotive advertising industry and the fact that we value them is verified by our turnover rate which has been less than five percent for the past three years," remarked President Eric Gerard.
Throughout its 20-year history, BIGgross, Inc. has been a leader in innovative advertising and marketing solutions to franchised dealerships nationwide, introducing the first fully integrated multi-media events, national special finance marketing, and profitable turn-key events such as Drive $95(c). OnPoint, LLC contracts with more than 130 franchised dealers annually to provide 5-day staffed events, dealer management services, training and staffing with guaranteed profits up to $350,000.
Source: BIGgross, Inc. http://www.biggross.com, http://www.onpointstaffedevents.com
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NATIONAL AUTOMOTIVE ADVERTISING AGENCY BIGGROSS COMPLETES BIG MOVE.
FOR IMMEDIATE RELEASE –
For Further Information, Contact: Eric Gerard, President 727.374.2703
ST. PETERSBURG, FL- National automotive advertising agency BIGgross, Inc., and its sister company OnPoint, LLC, announced the completion of their move into new, expanded office and production space in St. Petersburg, on Florida's Gulf Coast. The new headquarters is located in the Koger Office Complex, 9721 Executive Center Drive North.
The company shares the building with CBS Radio and their six stations that serve the Tampa Bay MSA.
BIGgross President, Eric Gerard said the new 10,000-square-foot facility nearly doubles the working space the two companies occupied for 10 years in Largo, Florida. The new St. Petersburg office broadens the agency's departments including its digital broadcast studio, post production suites, web development and graphics facilities.
The new space also doubles the agency's sales and account services departments, back office and training facilities.
"This gives us the room we require to expand our new product development and delivery," Gerard said. "Moreover, we can now implement our new client service technologies so we can communicate and serve our nationwide dealer client base seamlessly."
Throughout its 18-year history, BIGgross, Inc. has provided high impact automotive advertising and marketing campaigns to over 3,000 franchised dealers nationwide. OnPoint, LLC contracts with more than 130 franchised dealers annually to provide 5-day staffed events with guaranteed profits up to $350,000.
Source: BIGgross, Inc. http://www.biggross.com, http://www.onpointstaffedevents.com
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NEW PAYMENT PROGRAM WITH US BANK INCREASES DEALER FRONT END GROSSES BY 30%, DRIVES CLOSING RATIOS OVER 50%
FOR IMMEDIATE RELEASE – July 21, 2005
LARGO, FL – National Automotive Marketing Agency BIGgross announced today the full launch of a new program in a strategic partnership with US Bank, that effectively eliminates the monthly payment objection that causes more than 75% of car buyer “walk aways.”
The new EZ PAY Elite™ program “creates amazing flexibility when computing monthly payments for new and used car buyers,” said BIGgross CEO Sean Marra. “There’s virtually no payment point that a customer wants that the dealership cannot achieve.”
EZ PAY Elite™ also allows dealers to sell new vehicles at or near full sticker, and still give the buyer the monthly payment he wants, Marra said. Beta testing dealerships of the new program reported average front end grosses of over $3,500 per unit, and closing ratios over 50%.
“It used to be that sales reps and managers had to watch good, qualified customers walk away to shop for unrealistic payments. You’d be lucky to get 10 percent of them back in your showroom,” Marra said. “Now, you don’t have to lose any of these people anymore. Just put the customer on the car they want – rather than the one they can afford – and simply adjust the payment to the customer’s desire.”
EZ PAY Elite™ uses a proprietary funding system BIGgross developed with US Bank. The program is available nationally, and Marra reports 100 dealerships per week have been signing up since it went into limited release earlier this month.
Click Here to learn more about EZ PAY Elite™.
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TECHNOLOGY BREAKTHROUGH ALLOWS AUTO DEALERS TO “CLONE” THEIR CUSTOMERS
FOR IMMEDIATE RELEASE – October 14, 2004
LARGO, FL – National Automotive Marketing Agency BIGgross released its proprietary Customer Cloning ™ campaign today, informing dealers nationwide that their dealerships can identify five new customers for every one they already have.
“It’s a mouthful, but we are able to match the demographic and psychographic profiles of our clients’ existing customers with people who have those same characteristics in the dealership’s PMI,” said BIGgross CEO Sean Marra. “It’s like a marketing DNA match.”
Using the data from the proprietary cloning match, BIGgross identifies the “cloned” customers by name and address, and then sends them ultra-personalized sales messages for the dealers, customized for their lifestyles and vehicle preferences. Response on these campaigns often tops 5%.
“Our research and analysis of the market, combined with the marketing production technology is unique,” Marra said. “We’re very proud of the system we created, but we’re more proud of what it’s producing for our clients.”
To learn more about Customer Cloning, click here.
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